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SG - CITIZENSHIP WEEK 2011

Leading financial institution Société Générale annually promotes Citizenship Week, an action designed to disseminate social and environmental awareness among colleagues and customers. The initiative follows the global guidelines of the group, which is committed with environment protection and basic human and social rights in all aspects of its activities and in each stage of its process.

The brief, to transform the reception lobby of the London Head Office and 3 other satellite offices into a colourful and graphical way to highlight and encourage Société Générale employees commitments for Citizenship Week 2011.

FicklestiX designed a full coloured panoramic scene to incorporate every element and initiative of Citizenship Week 2011, which they then manufactured and installed across the lift lobby glass walls. Floor graphics spelt out encouraging messages, pillars and reception desks were transformed with full colour prints and cut vinyl lettering and imagery applied to walls to reinforce the initiative.

And Société Générale were so pleased with the final result they decided to leave the graphics in place for much longer than originally planned.